Advertising & Copywriting
Creative Direction & Art Direction - concept, copy, visuals.
CONCEPT WORK
Embrace Sustainability: Visual Impact Ad
Tide: The Future
This print ad concept introduces Tide’s plant-based laundry detergent collection, Purclean, leveraging visuals to highlight environmental responsibility and inspire consumers to embrace eco-friendly products. It elevates the Tide brand by aligning with the growing demand for conscious, green solutions in everyday life.
Authentic Expression: Brand Identity Ad
Rare Beauty: Positive Light Liquid Luminizer
Rooted in Rare Beauty’s authentic storytelling and distinctive visual identity, this print campaign concept builds an emotional connection by positioning the product as a true celebration of individuality and mental well-being.
Elevating Brand Presence: mini Product Campaign
lululemon: Na-Ma-STAY-hOME
Tasked with reinforcing lululemon’s brand values during the COVID-19 lockdown, this mini campaign uses three focused ads to integrate lululemon mats into daily indoor routines. By highlighting the mats’ versatility and quality, it encourages an active lifestyle at home while prioritizing self-care and wellness to resonate with the audience’s need for stability and comfort amid uncertain times.
